Transforming Catholic School Websites Across Boston
DOMORRE Marketing partnered with the Catholic Schools Support Network to build over ten custom WordPress websites, strengthen school brands, and empower staff across the Archdiocese of Boston.
Background
The Catholic Schools Support Network (CSSN), supported by the Lynch Foundation, works to strengthen Catholic elementary, middle, and secondary schools throughout the Archdiocese of Boston.
When the CSSN first approached DOMORRE, they had a clear goal.
Many schools were operating on website platforms such as eCatholic and Edlio that came with significant annual fees, restrictive contracts, limited support, and design constraints that often made schools look and feel the same.
The CSSN wanted more flexibility for the schools.
They envisioned websites that reflected the unique design, and call-to-actions to increase enrollment and donations, while providing flexible, affordable, long-term website solutions.
Our Role
Rather than simply building websites, DOMORRE Marketing became a strategic partner helping schools update their brand and call-to-actions.
Our work has included:
Website strategy and development
WordPress design and implementation
Staff training and website transition support
Logo design and visual identity development
Brand guides and standards
Marketing collateral design
Ongoing creative and communications support
This approach ensured each school received a custom solution tailored to its needs rather than a one-size-fits-all template.
The Challenge
Schools faced several common obstacles:
High annual costs associated with existing website platforms
Long-term contracts with limited flexibility
Minimal customization options
Difficulty obtaining support and making updates
Concerns about managing website content internally
Inconsistent branding across materials and communications
Insight
Throughout our discovery conversations, one concern surfaced repeatedly:
"Will we be able to manage the backend of the website ourselves?"
So, rather than creating systems schools would need to outsource indefinitely, we focused on empowering administrators and staff with the tools, training, and confidence needed to maintain their own websites.
Strategy
Create flexible, distinctive digital experiences that schools can confidently own and manage.
Key strategic pillars included:
Discovery & Collaboration
Beginning every project with conversations involving CSSN leadership and school stakeholders to understand the culture, priorities, and goals of each community.
Custom WordPress Development
Building websites that reflected the personality and identity of each school rather than relying on rigid templates.
Knowledge Transfer
Incorporating training and support into the offboarding process to ensure staff members felt comfortable making updates and managing content independently.
Brand Development
Expanding beyond websites to create logos, brand guides, and collateral that strengthened each school's individual identity.
Long-Term Sustainability
Providing schools with affordable, flexible platforms that reduced dependence on costly third-party systems.
Execution
Since 2024, DOMORRE has built eleven custom WordPress websites for schools throughout the Archdiocese of Boston.
Each project followed a collaborative process:
Discovery meetings with the CSSN team
Introductions and planning sessions with school leadership
Website architecture and design
Content organization and development
Training sessions for administrators and staff
Launch support and transition guidance
As relationships grew, the scope expanded to include:
Logo design
Brand guides
Admissions materials
Marketing collateral
Creative support for individual schools
The result was a collection of websites and brands that reflected the unique character of each school community.
Results
Digital Transformation
Eleven custom WordPress websites launched since 2024
Reduced dependence on restrictive third-party platforms
Increased flexibility and design freedom
Improved support and long-term sustainability
School Empowerment
Staff trained to confidently manage website updates internally
Greater control over content and communications
Reduced reliance on outside vendors
Brand Cohesion
Expanded creative support across multiple schools
Logo development and brand guides
More consistent communications and visual identities
Key Takeaways
Technology should serve institutions, not limit them.
By combining custom website development, brand strategy, and hands-on training, DOMORRE Marketing helped Catholic schools across the Archdiocese of Boston create digital experiences that are flexible, sustainable, and uniquely their own.
The result was eleven stronger school brands and a foundation for future growth.
