TRM Knives

DOMORRE Wins 2026 International Davey Award

October 23, 2026•3 min read

Massachusetts Creative Agency Recognized for Transforming an Established American Knife Brand

SPRINGFIELD, MA – October 2026 – DOMORRE Marketing, a woman-owned creative and branding agency based in Western Massachusetts, has been named a winner of the 2026 Davey Awards for its comprehensive rebranding work with Three Rivers Manufacturing (TRM Knives), an American manufacturer of premium, precision-crafted knives.

Now in its 22nd year, the Davey Awards is an international competition recognizing outstanding creative work from smaller agencies, independent creators and in-house teams. Inspired by the story of David and Goliath, the awards celebrate agencies that deliver big ideas and exceptional creative work without big-agency budgets. Entries are judged by the Academy of Interactive & Visual Arts (AIVA), an organization of more than 1,000 leading creative and marketing professionals.

DOMORRE's award-winning work for TRM Knives included a comprehensive brand refresh designed to modernize the company's identity, strengthen its competitive positioning and create a more cohesive brand experience across digital, retail and dealer channels.

The project extended well beyond a visual refresh. DOMORRE developed a unified creative direction, redesigned TRM's e-commerce website, refined product messaging, elevated photography and creative assets, and supported the brand's growing dealer network with consistent marketing materials and communications.

Throughout the process, the agency focused on preserving what makes TRM unique: its American manufacturing roots, precision craftsmanship and loyal customer following, while introducing a more polished identity capable of supporting the company's continued growth.

"TRM already had everything that makes a great brand: an incredible product, a strong reputation and customers who genuinely love what they make," said Karen Rossetti, Co-Founder and Chief Operating Officer of DOMORRE. "Our job wasn't to reinvent who they were. It was to make sure their brand reflected the quality and craftsmanship behind their products. Seeing that work recognized internationally is incredibly rewarding, especially because it represents the kind of thoughtful, collaborative creative work we love doing."

The recognition comes as DOMORRE continues to expand its focus on creative strategy, branding, campaign development and integrated brand experiences for companies across a variety of industries.

"For us, great branding isn't just about making something look better," added Rossetti. "It's about understanding the business, identifying opportunities and creating something that actually helps the company grow. We believe smaller agencies have a real advantage because we can be nimble, collaborative and deeply invested in our clients' success. That's exactly what the Davey Awards celebrates."

The award is particularly meaningful for DOMORRE, whose approach combines senior-level creative strategy with hands-on execution, helping brands bring their identities to life across everything from websites and packaging to advertising, retail displays and product launches.

About DOMORRE Group LLC

DOMORRE is a woman-owned creative and branding agency based in Massachusetts. Specializing in brand development, creative strategy, integrated campaigns, website design, commercial production, product launches and retail marketing, DOMORRE helps businesses build stronger brands and bring big ideas to life. With decades of combined industry experience, the agency partners with companies seeking thoughtful strategy, standout creative and solutions that go beyond traditional marketing.

Learn more at www.domorre.com.

About the Davey Awards

The Davey Awards is an international creative competition honoring outstanding work from small agencies, independent creators and in-house teams. The competition celebrates the creativity, innovation and effectiveness of smaller organizations that compete through exceptional ideas rather than large budgets. The awards are judged by the Academy of Interactive & Visual Arts (AIVA).

Learn more at www.daveyawards.com.


Crystal Childs

Crystal Childs

Crystal Childs, CEO DOMORRE Marketing

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