Sigma Cannabis: Sales Support and Field Marketing
Helping a lean team launch multiple cannabis brands with the tools, materials, and support needed to compete in New York's market.
Background
Sigma Cannabis is the parent company behind several New York cannabis brands, including Hashies, Rippers, REMzzz, and Chillaxers.
When the company partnered with us in 2025, none of the brands had officially launched in the market. While Sigma had already developed its visual identities and packaging, the team faced a common challenge in emerging cannabis markets:
Limited resources and a long list of priorities.
With a small internal team preparing for launch, they needed support building the infrastructure necessary to drive awareness, support retail partners, and equip the sales team for success.
Our Role
DOMORRE Marketing became an extension of the Sigma Cannabis team, providing field marketing, sales support, creative development, and operational assistance across multiple brands.
Our work included:
Sales collateral and one-sheet development
Budtender education materials
Point-of-sale assets and displays
Retail merchandising support
Social media content creation
Event and activation support
Promotional product sourcing
Print production and fulfillment management
This partnership allowed Sigma's team to remain focused on sales and growth while DOMORRE managed many of the supporting functions behind the scenes.
The Challenge
Launching a cannabis brand in New York requires more than good products.
Sigma faced several challenges:
Entering a highly competitive and evolving market
Supporting multiple brands simultaneously
Operating with a lean internal team
Educating budtenders and retail partners
Creating visibility at dispensary level
Balancing field execution with day-to-day sales efforts
Success required operational support and consistency across every touchpoint.
Insight
In cannabis, brands don't rely solely on consumers recognize the packaging. Dispensaries, budtenders, and sales teams have the tools they need to tell the story.
The most effective support meant making sure the right materials were in the right hands at the right time.
Strategy
Become an extension of the sales team.
Key strategic pillars included:
Sales Enablement
Creating one-sheets, educational materials, and support documents that equipped sales representatives and dispensary staff with the information they needed to confidently represent each brand.
Retail Presence
Developing display concepts, planograms, and merchandising recommendations to maximize in-store visibility.
Field Marketing Support
Providing hands-on assistance with display installations, event activations, and market visits when needed.
Creative Production
Designing point-of-sale materials, promotional items, and digital content to support brand awareness.
Operational Efficiency
Managing print ordering and fulfillment so Sigma's team could stay focused on revenue-generating activities instead of logistics.
Execution
Since launch, we have provided ongoing support across Sigma's portfolio of brands through:
Product one-sheets
Budtender education booklets
Retail display planograms
Point-of-sale assets
Promotional merchandise
Social media content and scheduling
Event materials and activation support
Print ordering and fulfillment
In-market display setup and merchandising
Printed materials are produced and shipped directly to Sigma headquarters, creating a streamlined process that minimizes internal workload and ensures consistency across markets.
Results
The partnership has allowed Sigma Cannabis to scale multiple brands while maintaining a lean internal structure.
Sales Team Support
Equipped the sales team with professional tools and educational materials
Improved consistency across retail accounts
Reduced administrative burden on internal staff
Operational Efficiency
Centralized print ordering and fulfillment
Simplified execution for multiple brands
Freed leadership to focus on sales and market expansion
Retail Presence
Enhanced merchandising and in-store visibility
Strengthened budtender education efforts
Supported event and activation opportunities
Key Takeaways
By functioning as an extension of Sigma's team, DOMORRE helped create the systems, tools, and field support needed to launch and grow multiple cannabis brands without overwhelming internal resources.
