New York’s New AI Advertising Law: What Brands and Marketers Need to Know

New York’s New AI Advertising Law: What Brands and Marketers Need to Know

New York’s New AI Advertising Law: What Brands and Marketers Need to KnowCrystal Childs
Published on: 06/24/2026

New York now requires disclosures when ads use AI-generated synthetic performers. Learn what the law covers, the potential fines and how brands should respond.

SEO vs. GEO: What Google Just Confirmed and What We're Doing About it

SEO vs. GEO: What Google Just Confirmed and What We're Doing About it

DOMORRE Team
Published on: 06/06/2026

Google’s latest guidance confirms that SEO and AI search optimization are closely connected. Here’s how DOMORRE is adapting our own website with more content, case studies, and helpful resources.

Building a Year-Round Marketing Strategy for the Town of Yarmouth

Building a Year-Round Marketing Strategy for the Town of Yarmouth

Building a Year-Round Marketing Strategy for the Town of YarmouthCrystal Childs
Published on: 06/05/2026

Discover how DOMORRE helped the Town of Yarmouth rethink tourism through research, community immersion, and a data-driven strategy designed to increase year-round visitation and economic activity.

Partnering with Ted's IGA as Fractional CMOs

Partnering with Ted's IGA as Fractional CMOs

Partnering with Ted's IGA as Fractional CMOsCrystal Childs
Published on: 06/03/2026

Discover how DOMORRE helped TED's IGA modernize marketing, launch a rewards program, grow social media by 300%, add 2,500 loyalty members, and achieve one of its strongest sales years.

Repositioning a Legacy Knife Brand

Repositioning a Legacy Knife Brand

Repositioning a Legacy Knife BrandCrystal Childs
Published on: 06/02/2026

DOMORRE helped TRM Knives strengthen its brand, launch a new website, and introduce a dealer program that increased wholesale sales while supporting steady direct-to-consumer e-commerce growth.

Beyond Marketing: How Strategic Guidance Helped The Coating House Scale for the Future

Beyond Marketing: How Strategic Guidance Helped The Coating House Scale for the Future

Beyond Marketing: How Strategic Guidance Helped The Coating House Scale for the FutureCrystal Childs
Published on: 05/15/2026

What began as a website and PR project evolved into a long-term partnership. By aligning marketing with business goals and strengthening leadership, DOMORRE helped The Coating House in East Longmeadow, MA achieve 30%+ revenue growth.